Why hire me?
I have more than 28 years of diverse marketing experience and more than 12 years experience online. I’ve been privileged to use that experience to help a diverse group of people build their businesses Over that time, I’ve:
- helped a billion dollar retailer rewrite and reposition content to attract business buyers and keep their company moving forward in a backsliding economy
- helped one-man professional services firms develop and tell the story of why someone should do business with them
- helped a worldwide manufacturer of communications software maintain an 80% market share by telling their story to several different market segments in terms that meant something to each segment
- helped an international web design firm grow a multimedia newsletter subscriber list to over 100,000 in just over two years. Some months we achieved 70% view rates on the educational programs I provided on Internet marketing
- helped a bank train their business customers to sell the story of a brand new little service called direct deposit of payroll; a strategy that took them to being the second largest provider of that service in the nation
- helped one of the world’s oldest and largest online legal directories refresh, reposition and expand the marketing opportunities it offered clients to push past 1,000,000 unique visitors per month
Questions, Questions, Questions
In real estate “location, location, location” is key to a successful sale. In my business, it’s questions, questions, questions.
I ask a lot of them!
- I ask questions to find out things I don’t know. I ask obvious questions to confirm attitudes as well as answers. I ask follow-up questions to dig deeper, to uncover key benefits that you don’t know are important.
- I ask questions I already know the answer to, just to listen to the words you use when you answer them. Then I may ask that same question to three people we pass in the hall for the same reason.
- I ask so many questions, sometimes you may be tempted to think I’m not quite the sharpest knife in the drawer.
The truth is, all that poking and prying is what determines whether or not I’m going to be able to successfully answer the really tough questions; the ones your potential customers ask.
But when it comes to answers that shouldn’t be revealed, they won’t be. My goal is to build long term partnerships with my clients.
