the business of blogging

Quite often when I try to explain to people what’s involved in setting up a blog, (and why I charge to install WP when it’s “free” ) or with inbound marketing, I watch their eyes glaze over and their brains shut down. It’s not that what I’m going over is all that foreign or technical most of the time, it’s just that the typical business owner doesn’t see the relationship between the tactics, techniques, sites and details. Hopefully these images will help to clear it up a bit.

Blog set up
I offer a couple of different packages for clients for this service, but whether you do it yourself or not, don’t forget to allot the time and energy to creating that initial content (or the keyword research that should drive it — but that’s a different post) . The “hello world” post isn’t meant to be kept!

Click to view full size blog set up image

Inbound Marketing
No, it is not a good idea to select “one from column A” and no, I really can’t tell you which is “the best” technique because the answer really does depend on your audience and your goals. We’re trying to cast the widest possible net to be where your customers and potential customers can find you. Also, in real life they also all relate to one another as they do with your main site. I offer “packages” that are basically drawn on budgetary lines but include work in each area each month.

Click to view full size inbound marketing image

Posted under blog building, inbound marketing