the business of blogging

I wish I could just fold my whole website into my blog. In my case though, the coding of the site itself (pure CSS layout) is part of my professional portfolio so I can’t.

But you probably could. And you probably should.

Blog is both a noun and a verb. Post is also used as both a noun and a verb in the blogosphere. That’s a bit of confusion that’s led a lot of people to think the mechanics behind blogging (the verb) and posting (the verb) are a lot harder than they really are. Such semantics don’t count with blogs (the noun) the same way they do for a post (the noun) on a website where the coding of a post (the noun) also makes up the structure of the website.

If you do know even a little bit of coding (specifically CSS or PHP), you can usually find and remove a little snippet of code from your blog’s main page and post templates that removes the automatic insertion of the date of the post. That, along with another tweak or two, makes your blog a full fledged and very robust content management system. Not too long ago, only enterprise sized companies could afford the powerful back-end programming that is a CMS.

Today, anyone can have a clearly and cleanly designed web home that consists of thousands of pages or posts of information. If you have the time to set it up and tweak it correctly yourself, you can have it all for free. If you don’t have that time, there are plenty of people (like me) who are happy to help.

So unless you need to show you control the technology behind your website, why let it weigh you down and take up one minute more of your time? With a blog you can update your content as quickly and easily as you can type an email. If typing is even a bit too much of a chore for you, you can also turn on your webcam (or microphone) and record a video, or audio, blog post.

You just concentrate on saying what you need to say as clearly and concisely as you can and both you and your readers will be happy.  The only people who are likely to care if your site is made up of webpages or blog posts are the IT people who helped build the engine you’re using to run it all, or the web designers who lost their jobs because of it.

Posted under Blog benefits, blog building