Should a small local business have a website? –Yes

03/01/10 by lizm | Local marketing | 4 Comments »

Do any of these situations sound familiar?

• A small engineering firm that has built its business on word of mouth networking finds out they lost a potentially large client because the buyer searched for companies to invite to bid online.
• A local gift shop in the strip mall went out of business after a very disappointing Christmas season. Read more →

What this blog is for

02/01/10 by lizm | Uncategorized | No Comments »

I’ve been taking a little heat lately for not updating this blog on a timely (read daily) basis.

Until now, however, this blog existed for the sole purpose of showing a potential client what a blog is, what routinely appears in the sidebar, what sorts of things you can include for content, etc. Read more →

Blog set up mind map

01/07/10 by lizm | Blog building | 6 Comments »

“Why do you charge money to set up a blog when anyone can go out and do it for free?”

I get asked that question and it’s cousin “why so much?” quite a bit. The problem is, if I try to explain what all is involved after you hit that button and set up that shiny, new, blank WordPress database, I watch the person’s eyes glaze over and their brain shut down.

Read more →