Hold on to your wallets local business owners!
The latest and greatest way to “amass a fortune and build a massive list of people throwing money at you” involves you. And not in a good way.
Many, many new Internet Marketing products are focused on teaching people how to come to your shop and sell you on the idea of using the Internet as a marketing venue. These people will then offer to take care of all those nagging, technical details you don’t have time to master for you…for a flat fee per month.
I have offered the same sort of “do it all for you” sort of service for a very long time. I just removed it from my services pages.
The reason I did that is because this new group of Internet Marketers is going to leave a bad taste in your mouth about that sort of service. How and why?
The one thing all these newly minted Internet Marketing advocates don’t necessarily have, (nor need according to the Gurus who are selling these programs to them) is experience. Not a shred of marketing experience. Not a single technical installation of any Internet based product or service.
The sales letters for all these products are actually touting the fact that all one needs to “rake in thousands of dollars from the local business markets” is their course. Armed with a new stack of jargon and a link to hire people overseas to do the actual work, anyone who plunks down $47, $97 or $2,997 is instantly qualified (by virtue of the power of their credit cards) to tell you how to conduct business online!
I’m very sorry. I will be here if you want to double check whether that fresh-faced evangelist who offered you a “bargain price” to relieve you of all the menial and tedious details of building a business knows the first thing about anything. I’ll also be here if you get a little singed. Just as I have been for the last 12 years.
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