Knowing what's broken doesn't fix it
The gap between “here's what's wrong” and “here's what to build” is where projects stall. The Agent Readiness Roadmap is a per-template implementation blueprint your team can act on today.
Get Your RoadmapThe Problem
The buyer's journey has moved
History rhymes. In the early 2000s buyers began shifting the start of their buying journey into a search engine. Today they're beginning to use AI agents to do their preliminary research for them. If you don't take action to be found, understood, and trusted by those agents now, you won't be recommended. Your ideal potential buyer will never know you exist.
Next year they may be sending those same agents to negotiate a final purchase on their behalf. Are you going to be ready for that?
The Framework
Your Agent Readiness Roadmap shows you the way
The Roadmap is organized around the same Find / Understand / Trust / Capable framework as the audit, but splits each layer into what humans see (content and structure) and what machines read (schema and code). Every recommendation maps to a specific layer and side. The fourth layer — Capable — scaffolds the agent-action surface that’s emerging now and maturing through 2026-2027.
Find: Can machines access and navigate your site?
The infrastructure layer. Semantic HTML structure, heading hierarchy, breadcrumb navigation, and crawler access. The Roadmap delivers annotated HTML blueprints showing your dev team exactly how to restructure each template.
Understand: Can machines interpret what you do?
The structure layer. Schema type mapping, JSON-LD blocks with real content, content queryability recommendations, and entity identification. This is the bulk of the Roadmap: per-template schema specifications your team can copy directly into your CMS.
Trust: Can machines verify who you are?
The authority layer. Entity graph visualization showing where the connections between your people, your content, and your brand are strong and where they're missing. The Roadmap maps every entity relationship that should exist and shows which ones don't yet.
Capable: Can machines do anything with you?
The action layer. As agent ecosystems mature, the most-cited firms won’t just be the most readable — they’ll be the most operable. The Roadmap scaffolds this fourth layer so your team can plan for API documentation, MCP server exposure, and agent-to-agent protocols on a timeline that matches your buyers. Light prescription today; deeper specification as the agent traffic earns it.
Here's what Roadmap deliverables actually look like.
JSON-LD Block (sample)
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "{{CMS:service_name}}",
"description": "{{CMS:service_description}}",
"provider": {
"@type": "Organization",
"@id": "https://yoursite.com/#organization"
},
"serviceType": "{{CMS:service_category}}",
"areaServed": "{{CMS:service_region}}"
}
HTML Blueprint (sample)
<main>
<!-- WHY: <main> identifies primary content for agents.
Exactly one per page. -->
<article>
<h1>{{CMS:service_name}}</h1>
<!-- FIX: Current template uses div, not article.
Article wrapper enables per-service parsing. -->
<section aria-label="Overview">
<h2>What We Do</h2>
<p>{{CMS:service_description}}</p>
</section>
<section aria-label="Results">
<h2>Results</h2>
<!-- WHY: Proof section. AI agents weight factual
claims backed by specific metrics. -->
</section>
</article>
</main>
Content Recommendation (sample)
Pages describe activities but not outcomes. AI agents recommending services need to cite specific results.
Pattern:
Replace "We provide strategic consulting services..." with "We help mid-market firms reduce operational costs by 15-30% within 6 months..."
Each Roadmap covers every template on your site with all three deliverable types plus an entity authority graph.
Detailed Sales Map
Where do sales happen on your site?
No matter the subject, every buyer asks the same questions of a new company that wants their business. Sales don’t happen until all four of these questions are answered:
- Who are you?
- How can you help me?
- Why should I choose you?
- What exactly do you do/sell?
Where these questions get answered on an industrial reseller’s site may be wildly different than where they get answered on a professional services site. Our intake process and competitor research makes sure the Agent Readiness Roadmap we deliver to your team tracks an exact priority sales path through your site and positions you to pull ahead of your competition.
Templates that sell per industry
Some page template types carry more of the sales load than others. We map and prioritize your page types.
| Template Type | Industrial Distribution | Professional Services | ||||||
|---|---|---|---|---|---|---|---|---|
| Who? | What? | How? | Why? | Who? | What? | How? | Why? | |
| Homepage | — | |||||||
| About / History | — | — | — | — | ||||
| Capabilities Overview | ||||||||
| Services Catalog | ||||||||
| Services Detail | ||||||||
| Industry-Vertical Landing | — | |||||||
| Product Catalog | — | — | — | — | — | |||
| Product Detail / SKU | — | — | — | — | — | |||
| Case Study | — | |||||||
| Support/Help | ||||||||
| Location Page | — | |||||||
| Contact / RFQ | — | — | ||||||
What's Included
Actionable deliverables for your teams
Your teams get implementation-ready specifications they can start building from on day one. Your dev team gets copy-paste code, your content team gets mini content briefs, and leadership gets a bird’s-eye project-management view.
For Your Development Team
-
Per-Template JSON-LD Schema Blocks
Complete, valid JSON-LD blocks populated with your actual page content. Placeholder markers for CMS-dynamic fields. Ready to copy into your templates after replacing dynamic values.
-
Semantic HTML Blueprints
Annotated HTML structure for each template type. Every change marked with WHY (the reasoning) and FIX (what's different from your current markup) comments. Dev effort estimates included.
For Your Content & Marketing Team
-
Per-Template AI Query Ready Content Briefs
A 2015 content brief told a writer the topic, audience, tone, length, and SEO keywords. Our 2026 AI-aware brief will also tell you how to phrase things so AI agents can extract and cite cleanly.
-
Annotated Page Screenshots
Full-page captures of your current pages with visual callouts showing exactly what changes where. Your content manager sees the problem on the actual page, not in a spreadsheet.
For Leadership
-
Implementation Priority Timeline
Four-phase build order with dev and content effort estimates per template. Foundation first, then revenue pages, then authority assets, then supporting pages. Both teams working from the same plan.
-
Entity, Products, and Services Knowledge Graph
Visual map of the connections between your organization, your people, your products, and your services. Green lines are verified connections. Red dashed lines are missing. Leadership sees the entity authority story at a glance and dev sees exactly which schema relationships to implement.
The Process
From request to implementation-ready in 15 business days
Scoping
We review your site, count templates, and determine the right tier. If you've already had an audit, we import those findings directly.
Analysis
Deep template-by-template analysis: schema mapping, HTML structure review, content queryability recommendations, entity graph construction.
Build
Per-template deliverables are generated, validated, and assembled into your Roadmap report with implementation priorities.
Deliver
You receive the full Roadmap: interactive report, JSON-LD files, HTML blueprints, entity graph, and priority timeline.
"Liz is a true professional: thorough, strategic, and collaborative. She led major initiatives like a complex site migration with exceptional organization and attention to detail."
— Theresa Bass, Ignite Visibility
"Liz is an expert in the truest sense of the word when it comes to SEO, content and AIO. She breaks down nuanced concepts into strategic, focused plans and actions."
— Sean Balaban, Dun & Bradstreet
Pricing
Scoped to your site. Transparent from day one
Scoped per engagement based on your site's complexity. No recurring fees. No hidden costs.
- Template inventory with complexity ratings
- Per-template JSON-LD schema blocks (copy-paste ready)
- Semantic HTML blueprints with annotated changes
- Mini content briefs per template with section-level direction
- Annotated page screenshots and component before/after visuals
- Entity authority graph with gap analysis
- Implementation priority timeline with effort estimates
- Interactive Roadmap report
I'll review your site and recommend a scope before any commitment.
Questions
Frequently asked
No. The Roadmap can stand on its own. If you haven't had an audit, the Roadmap engagement includes the diagnostic analysis needed to build the implementation plan. That said, the audit gives you the strategic big picture first, which many clients find valuable for internal alignment. And if you do start with the audit, your $1,500 investment applies as a credit toward the Roadmap price.
Your website is built from templates: a homepage template, a services page template, a blog post template, a team member template, etc. Each unique template gets its own schema block, HTML blueprint, content brief, and annotated screenshots. A site with 8 templates gets 8 of each. This is more efficient than analyzing every individual page because pages of the same type share the same structural improvements.
That's the entire point. Your dev team gets valid, tested JSON-LD blocks and annotated HTML blueprints they can implement directly in your CMS. Your content team gets mini briefs with section-level writing direction, annotated screenshots showing exactly what changes on each page, and before/after visuals of key components. Nobody has to guess what "agent-ready" looks like.
Pricing starts at $4,500 and is based on four variables: number of unique page templates, content complexity (how much rewriting is implied), your CMS environment, and the scope of visual deliverables your teams need. I review your site during scoping and recommend a price before any commitment. Most engagements with 6-12 templates land in the $4,500-$10,000 range.
Most Roadmaps are delivered within 15 business days. Larger or more complex engagements may take longer. You'll receive the full package at once: interactive report, schema blocks, blueprints, content briefs, annotated screenshots, entity graph, and priority timeline.
The Roadmap is designed so your existing team or agency can implement from it independently. The developer deliverables are copy-paste ready. The content deliverables include patterns and examples, not just abstract recommendations. If you need additional support, I can recommend trusted specialists based on your specific findings.
Request Your Agent Readiness Roadmap
Tell me about your business and I'll scope your Roadmap. No commitment until we agree on templates and tier.
Not sure if you need the full Roadmap?