Knowing what's broken doesn't fix it
The Agent Readiness Roadmap contains the fixes you need, built for you and ready to deploy today.
Get Your RoadmapTwo Ways In
Fix it yourself, or have it built for you
Every business facing this shift runs into the same wall: the work is clear enough, but the people who know how to build it, the time to do it, and a place to start are all in short supply. The Agent Readiness Audit is for teams who have the hands to do the work — it shows them exactly what to fix. The Roadmap is for teams who don't: we build every file, for every page type, and hand it over ready to deploy. Same framework, same standards. The only difference is who does the building.
The Problem
The buyer's journey has moved
History rhymes. In the early 2000s buyers began shifting the start of their buying journey into a search engine. Today they're beginning to use AI agents to do their preliminary research for them. If you don't take action to be found, understood, and trusted by those agents now, you won't be recommended. Your ideal potential buyer will never know you exist.
Next year they may be sending those same agents to negotiate a final purchase on their behalf. Are you going to be ready for that?
The Framework
Your Agent Readiness Roadmap shows you the way
Before an AI agent recommends you, it works through four questions in order — and stops at the first one your site can't answer. Here's where most sites lose it.
Can it read your pages?
Usually yes — crawlable and server-rendered. The one layer most sites already get right.
Can it tell what you offer?
Only ~0.8% of B2B sites publish schema that says. Your services read as prose a machine can't parse.
Most common gapCan it verify your claims?
Almost no one ships credential schema a machine can check. Your proof sits on the page as pictures and text.
Can it act on you?
Book, quote, buy — the frontier almost no one's reached. That's Agent Readiness Actions →
Separate productMiss a stage and the agent never reaches the next — and never recommends you. The Roadmap clears the first three, the foundation Use is built on. That's the gap; the map below is the fix.
This is what the Roadmap hands you
Your site is built from a handful of page types. An AI agent looks for the same set of facts on each one. The Roadmap maps your page types against those facts and builds every square that should be filled — so nothing an agent needs is missing. Here's your site to an agent today, and after.
Your site to an AI agent today
The basics are there — your homepage says who you are. Everything an agent needs to actually recommend you is not.
Your site after the Roadmap
Every square an agent looks for, built and mapped — found, understood, trusted.
You're not starting from zero — your homepage tells a machine who you are. But the moment an agent needs to know what you offer, whether it can trust you, or anything page-specific, it hits blanks. The Roadmap fills those, page type by page type. That's the whole product in one picture.
*The standard columns are the same for every business; the industry column adapts to your sector — verifiable certifications for manufacturers, credentials and licenses for professional services. Drawn from real Roadmap runs; company details anonymized.
Open a cell to see the problem it fixes — the pain in plain English, then the finished asset you're handed for it. One per layer.
<div>s. It can't tell your heading from your footer, or one service from the next — so it gives up and moves on. We hand your developer the corrected structure for each page type.
HTML Blueprint (sample)
<main>
<!-- WHY: <main> identifies primary content for agents.
Exactly one per page. -->
<article>
<h1>{{CMS:service_name}}</h1>
<!-- FIX: Current template uses div, not article.
Article wrapper enables per-service parsing. -->
<section aria-label="Overview">
<h2>What We Do</h2>
<p>{{CMS:service_description}}</p>
</section>
</article>
</main>
JSON-LD Block (sample)
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"name": "{{CMS:service_name}}",
"description": "{{CMS:service_description}}",
"provider": {
"@type": "Organization",
"@id": "https://yoursite.com/#organization"
},
"serviceType": "{{CMS:service_category}}",
"areaServed": "{{CMS:service_region}}"
}
Credentials & Proof schema (sample)
{
"@context": "https://schema.org",
"@type": "Person",
"name": "{{CMS:person_name}}",
"jobTitle": "{{CMS:person_title}}",
"worksFor": { "@id": "https://yoursite.com/#organization" },
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "license",
"recognizedBy": { "@type": "Organization",
"name": "{{CMS:issuing_body}}" },
"identifier": "{{CMS:license_number}}"
},
"knowsAbout": ["{{CMS:expertise_1}}", "{{CMS:expertise_2}}"],
"memberOf": { "@type": "Organization",
"name": "{{CMS:association}}" }
}
Every page type, every column it earns — built and mapped. No spec to interpret, no blanks to fill.
What's Included
Finished assets, ready to place
Your team doesn't build from a spec — they place finished assets. Developers get paste-ready code, your content team gets the exact rewrites, and leadership gets the whole coverage map at a glance. A short placement guide tells everyone where each piece goes.
For Your Development Team
-
Paste-Ready JSON-LD Schema
Complete, valid JSON-LD blocks populated with your actual page content. Placeholder markers for CMS-dynamic fields. Ready to copy into your templates after replacing dynamic values.
-
Corrected Semantic HTML
The actual corrected markup for each page type. Every change marked with WHY (the reasoning) and FIX (what's different from your current markup) comments. Drop it in — no interpretation required.
For Your Content & Marketing Team
-
Content Patterns, Written For You
A 2015 content brief told a writer the topic, audience, tone, and keywords. Our 2026 version goes further: the before/after rewrite itself, phrased so AI agents can extract and cite you cleanly.
-
Annotated Page Screenshots
Full-page captures of your current pages with visual callouts showing exactly what changes where. Your content manager sees the problem on the actual page, not in a spreadsheet.
For Leadership
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Deployment Priority Order
Four-phase placement order with effort estimates per page type. Foundation first, then revenue pages, then authority assets, then supporting pages. Everyone deploying from the same plan.
-
Entity, Products, and Services Knowledge Graph
Visual map of the connections between your organization, your people, your products, and your services. Green lines are verified connections. Red dashed lines are missing. Leadership sees the entity authority story at a glance and dev sees exactly which schema relationships to publish.
The Process
From kickoff to a finished coverage map — about 15 business days if all goes to plan
Kickoff
Your private portal opens. A short intake form captures the facts only you have — certifications, service areas, the proof behind your claims.
We build
We crawl and analyze every page type, then build the paste-ready assets — schema, content, structure — mapped to the framework.
Verify & reveal
We walk your coverage map together on a short call to confirm the flagged items — then it's yours: every page type, every cell a finished asset.
Deploy
Your team drops the assets into place, guided by the placement guide. Want the live booking/RFQ surface wired for you? That's Agent Readiness Actions.
"Liz is a true professional: thorough, strategic, and collaborative. She led major initiatives like a complex site migration with exceptional organization and attention to detail."
— Theresa Bass, Ignite Visibility
"Liz is an expert in the truest sense of the word when it comes to SEO, content and AIO. She breaks down nuanced concepts into strategic, focused plans and actions."
— Sean Balaban, Dun & Bradstreet
Pricing
Scoped to your site. Transparent from day one
Scoped per engagement based on your site's complexity. No recurring fees. No hidden costs.
- The clickable coverage map — your whole Roadmap at a glance
- Paste-ready JSON-LD schema, per page type
- Corrected semantic HTML, annotated
- Content patterns with the exact before/after rewrite
- Structured Facts — your claims made machine-readable
- Credentials & Proof schema, beyond the standard sameAs
- Entity, products & services graph with gap analysis
- Placement guide plus interactive coverage report
I'll review your site and recommend a scope before any commitment.
Questions
Frequently asked
No. The Audit and the Roadmap are two ways in, not a sequence. The Audit is for teams with the time and people to do the work themselves — it shows them exactly what to fix. The Roadmap is for teams who'd rather have it built and handed over, ready to deploy. Same framework either way. And if you did start with an audit, your $1,500 applies as a credit toward the Roadmap.
Your site is built from a handful of page types — homepage, services, team, article, product. The coverage map runs those down one axis and the facts an AI agent looks for across the other. Every cell is a finished asset built for that page type. It's one place to see everything you're getting, and everything an agent now sees.
No. The old model handed teams a spec to build from. This one hands them finished assets to place. The schema is validated and paste-ready, the HTML is corrected markup, the content patterns include the exact rewrite. Placement is a drop-in, guided by the included placement guide — not a build.
Pricing starts at $5,500 and is based on four variables: number of unique page types, content complexity (how much rewriting is implied), your CMS environment, and the scope of visual deliverables you need. I review your site during scoping and recommend a price before any commitment. Most engagements with 6-12 page types land in the $5,500-$12,000 range.
If everything goes to plan, about 15 business days. Because we walk your coverage map together on a verification call before it's final, the exact date flexes a little with scheduling. You receive the full package at once: the coverage map, paste-ready schema, corrected HTML, content patterns, entity graph, and placement guide.
The Roadmap builds and hands over the assets; your team or agency places them, guided by the placement guide. If you'd rather have the live agent-action surface — booking, RFQ, the /.well-known/ hooks — wired and deployed for you, that's Agent Readiness Actions, the step beyond the Roadmap. See Agent Readiness Actions →
Request Your Agent Readiness Roadmap
Tell me about your business and I'll scope your Roadmap. No commitment until we agree on scope and price.
The Fourth Layer
Once the foundation is solid, let agents act
The Roadmap gets you found, understood, and trusted. Agent Readiness Actions is the step beyond — the /.well-known/ surface, MCP cards, and the booking or RFQ hooks that let an agent do business with you, not just read about you. It only pays off once your first three layers are in place, which is exactly what the Roadmap delivers.
Rather see what's wrong first and fix it yourself? Or just exploring?