I help complex B2B companies get ready for AI agents.
Free. Four platforms. Thirty seconds.
You built a website to support your business. You worked hard to optimize it for the search engines. You added social sites and video to extend your reach. You crafted each word and each image to build a loyal customer base.
Now the web is being re-read — not by people, but by AI agents. The rules of success are being rewritten to serve answer engines that are quietly replacing the browser as the primary way businesses get found and evaluated.
For the first time, automated traffic has surpassed human visitors. The web your website was built for is no longer the only web that matters.
Source: Imperva 2025 Bad Bot Report
While most of the automated traffic on your site is made up of routine analytics bots or random AI question bots, more and more of it is what I call “Proxy Buyers.” Those are the AI agents sent by a human to seriously research you in connection with a buying decision.
You need to start paying attention to if and how they can use your site. If you can’t serve them structured, verifiable information they can use, you risk becoming invisible.
The ones that don't will watch their visibility erode and never understand why.
I evaluate readiness for the agentic web across four layers:
Can agents find you?
The infrastructure layer. Are AI crawlers blocked, welcomed, or bewildered?
Learn more →Can agents understand you?
The structure layer. If agents can parse it, can they interpret it?
Learn more →Can agents trust you?
The authority layer. Will you earn the citations, or be ignored?
Learn more →Can agents do anything with you?
The capability layer. Will agents be able to act on your business, or just describe it?
Learn more →An outside expert's read on whether AI and search can find, understand, and trust you, across all four layers. Delivered as an Executive Decision Brief: what to change, what to fix first, and whether your team or agency is pointed the right way. Learn more
A free tool that shows you exactly what AI platforms are saying about your business right now: the facts, the gaps, and the made-up parts. Try it free — or take the two-minute Agent-Readiness Checklist first.
Ongoing senior oversight so your team and agency stay pointed at the right things as AI search shifts. I direct, verify, interpret, and protect — without doing the execution. Two clients at a time. Learn more
The done-for-you build. We create the machine-readable files an AI agent needs to act on your site: discover what you offer, understand your real specs, and submit a valid quote request, all published to the new Agentic Resource Discovery standard. You own every file. Learn more
Liz Micik has spent 28 years as the person companies call when the structure of the website itself is the problem. Now she's tackling the biggest structural shift any of us have seen: the transition from a human to an agentic web.
Read Liz's full story →The transition to an agentic first web has begun. Don't get left behind.
Or reach me directly at info@lizmicik.com