Fractional Director · SEO & AI Search
Senior Strategy & Oversight
Keeping your team headed in the right direction
As Fractional Director, SEO & AI Search, I help your company stay findable, understood, trusted and usable across Google and AI. I don't replace your team or agency. I make sure they're working on the right things.
What you're buying
Direction, not execution
You have a team or an agency to do the hands-on work. What you don't have is the senior person who owns the direction, reads the results with an expert's eye, and tells you the truth about whether the money you're spending is actually moving you.
I help set priorities, challenge the existing roadmap, interpret what's changing, and make sure the team is working on the things that will actually protect and grow organic visibility. Like a CFO for findability, I set the strategy, keep the vendors and the numbers honest, and flag the risks, without doing the day-to-day bookkeeping.
The role
Four things I do every month
- Direct. Own what gets worked on and in what order, and re-point it as AI search shifts.
- Verify. Read the work and the results with senior eyes, and keep the agency honest — continuously, not once a year.
- Interpret. Tell leadership what actually moved versus what's just noise.
- Protect. Catch the expensive mistakes before they ship — the migration, the replatform, the change that quietly makes you invisible.
Scope
What I own, and what stays with your team
I own: four-layer strategy and priorities; challenge and review of your team's and agency's roadmaps and reporting; interpreting what your Google and AI-search performance actually means (your team keeps producing the reports); risk input on big site, migration, and replatform decisions; one executive session and one team working session a month.
Your team keeps: content production, development and ticket execution, link building, daily account management, staff supervision, paid media, and routine reporting. I direct the work. I don't do it.
How I prove it's working
A quarterly scoreboard, baselined at the Review
- AI visibility, measured. The same questions run across ChatGPT, Claude, Perplexity, and Gemini — are you found, cited, recommended by name, and represented accurately?
- Readiness, scored. Your four-layer readiness score, quarter over quarter.
- Direction, honestly. Where the team's effort actually went, before and after.
The posture is an invitation: if the scoreboard isn't moving, fire me. What I won't promise is rankings or revenue — too many hands touch those, and I'm not the one executing. I own direction and measurable visibility.
Pricing
Founding rate. A three-to-six month initial term, then month to month.
- A monthly executive session with you, plus a working session with your team or agency
- The four-layer strategy and priority order, driven by a Roadmap I reset each quarter
- Continuous review of your team's and agency's work and reporting
- Interpreting your Google and AI-search performance — what moved, and what is just noise (your team still produces the reports)
- Risk review on migrations, replatforms, and major site changes before they ship
- A quarterly measurement scoreboard: AI visibility, readiness, and direction
- Async review of the decisions that matter in between
Start a Fractional Director conversation
Tell me about your situation and I'll confirm the fit. We start with the Review; the retainer only makes sense if it's right for both of us.
More from Liz Micik
Where the relationship starts
Independent SEO & AI Search Review
The standalone $2,500 diagnosis, delivered as an Executive Decision Brief. It tells us both whether an ongoing relationship is worth it and exactly what it would work on first.
See the Review →Free Signal Check
See what ChatGPT, Claude, Perplexity, and Google's AI say about your company right now: the facts, the gaps, and the made-up parts.
Run a Signal Check →Not sure where to start? See where you stand with a free Signal Check · or email Liz directly.