Liz Micik
SEO & AI Search Advisor
What I actually do
For nearly three decades I've been the person companies call when the way they show up online stops working the way it used to. That is the job again now, one level up.
Google still matters enormously, but search no longer stops at Google. Buyers are also using ChatGPT, Claude, Perplexity and Gemini to research companies, compare options and make decisions. That means marketing leaders have more signals, more advice and more things their teams could be doing.
My job is to help determine which ones actually matter.
I evaluate the strategy, the site and the work already underway. I look at how your company performs across traditional and AI Search, where the real gaps are, and whether your current team or agency is prioritizing the right things. Then I give leadership an independent view of what to keep, change, stop, start or investigate.
I don't replace the people doing the work. I help make sure the work is pointed at the right target.
Why me
I'm uniquely qualified for this because it's the problem I've spent my career on: the structure of the website itself.
Not the copy. Not the campaign. The foundation underneath.
- Domain migrations
- Platform moves
- Content restructuring to match a business pivot
- CMS overhauls that touch every URL
- International expansions and company divestitures
I've restructured websites for enterprise B2B companies, global SaaS platforms, insurance groups, and lead generation networks.
The one constant among all of those projects was - of course - change. Something shifted inside a complex organization that required a correspondingly complex change in website strategies as well.
The agentic web is that same shape of problem, one level up. This time, the question we're asking is whether the whole way you get found still holds up, across Google and AI.
What's at stake
This is the biggest shift in discovery I've seen in my career, and it's still early. AI has become a real surface for how buyers find and vet companies, alongside Google, not instead of it. Both read your site differently than a person does, and both are changing what “visible” means.
That does not mean throwing out what works. It means someone senior and independent checking whether it still works, before you spend another year and another budget on it. The companies that re-evaluate honestly will stay found. The ones that assume last year's plan still holds will watch their visibility slip and never quite know why.
I'm here to be that check, and to help lay the foundations clients need as this keeps moving. No one knows yet what the agentic web fully becomes. I couldn't be more glad to be doing this part of the work.
Who I work best with
I work best with marketing leaders at established companies that already have people doing the work (an internal team, an agency, or both) but need senior independent judgment about the direction.
This is especially true when something has changed, whether that's a new leadership role, a new agency, a migration, declining performance, a major site investment, or the growing pressure to figure out AI Search.