Liz Micik
SEO & Content Strategist
AI Visibility Consultant
Open three doors to new business
When I say I help complex B2B companies prepare their website, expertise, and conversion processes for AI agents, I mean three specific pieces of work.
Your website is what an agent reads first. Structure, semantic HTML, machine-readable facts, structured data. If an agent can't find your pages or understand what you do, nothing downstream matters.
Your expertise is what an agent decides to trust. The certifications, credentials, people, and proof that win you deals in person are usually locked in someone's head or in PDFs where no machine can read them. We just scanned eleven industrial and consulting sites: not one published a single machine-readable credential. The proof exists — it just isn't written down where the new buyer looks.
Your conversion processes are what an agent tries to use. The RFQ form, the quote request, the RFP intake flow — the moment a buyer's assistant stops researching and tries to act. Most were built assuming a human is filling in the boxes, and they fail silently when one isn't.
It can look like writing everything down twice — once for people, once for machines. It isn't. It's the same work, done once and done right, that gets you found, understood, trusted, and used by every visitor you have — human or agent. That's what drives your business.
Why me
I'm uniquely qualified to help with this because for nearly three decades, I've been the person companies call when the structure of the website itself is the problem.
Not the copy. Not the campaign. The foundation underneath.
- Domain migrations
- Platform moves
- Content restructuring to match a business pivot
- CMS overhauls that touch every URL
- International expansions and company divestitures
I've cleaned out the attic and the basement of websites for enterprise B2B companies, global SaaS platforms, insurance groups, and lead generation networks.
Every one of those projects had the same shape: something fundamental about the website has to change, and if you get the structure wrong, everything built on top of it breaks.
The agentic web is that same shape of problem, one level up. This time the structure that has to change isn't just your website. It's how your expertise and your sales process show up to a machine.
What's at stake
Now the entire web is facing the biggest structural shift I've seen in my career. AI agents have become a primary surface for discovery. They read websites differently than people do, and they'll act on websites differently too.
The companies that figure out how to communicate clearly, completely, and consistently to AI agents will own the next decade of discovery. The ones that don't will watch their visibility erode and never quite know why.
I'm here to help clients lay the foundations they'll need to survive and thrive in this new agentic web. No one can know yet what it will fully become. But I couldn't be more excited to be part of the transition.