The Library

Cornerstone essays and the Find / Understand / Trust / Use framework — the research and field notes behind making your business legible to the AI agents that now shortlist vendors.

Frameworks & cornerstones
Editorial illustration: an empty boxing-ring corner with worn boxing gloves hung over the ropes by copper-amber laces — the fight for the deal is decided before you step into the ring.
Cornerstone · Start Here

The Proxy Buyer

There’s a new buyer in every deal now, and it’s not human. It finds, ranks, and shortlists firms before the human is ever involved — and an excellent firm it can’t confirm looks exactly like one that can’t do the job.

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More from the Library
Measuring your AI visibility · a 3-part series
You Can’t Manage What You Can’t Measure About AI, or Can You?
When only 14% of marketers track their AI visibility but 89% of brands appear in AI answers, the tools gap takes the blame. The honest read is more complicated.
Which of the Free AI Visibility Tools Measure Up?
75% of the 28 free and freemium AI visibility tools fail four basic transparency questions. The ones that pass tell you something the rest don’t.
The Paid AI Visibility Stack: Can One Tool Do All Three Jobs?
A buyer’s guide to the three stages of AI visibility work — diagnose, fix, measure — and how to pick the paid stack that fits your team and budget.
Field notes
The AI Block That Can Quietly Delete You From Google
Block AI the wrong way and you can vanish from Google too — here’s the trap, the CCBot mistake, and the robots.txt fix.
From Search to AI Visibility: The Transition Needs Translation
Half of all Google searches now trigger an AI Overview, but the industry can’t agree on what to call the work required to show up in them. Cutting through the acronym confusion.